About Us

We exist to unlock and move human intelligence.

We believe this is the largest untapped opportunity in the world.
The intelligence is already there.
The challenge is creating a way for it to move.
The way most organizations listen is structurally broken.
And systemic problems require structural solutions.
When insights rise based on merit,
not rank, volume, or proximity to power, organizations make better decisions and outcompete their peers.
You can't make a better decision with information that never reaches the room.
And in most organizations, too much of what matters gets lost along the way.

The Founders

Amanda Greenberg

Amanda Greenberg

CEO & Co-Founder

Amanda has spent her entire career studying how people participate in the decisions that affect them. Her graduate research examined how surfacing people's knowledge and values leads to better collective outcomes. She carried that thesis into government, leading national behavior change campaigns for the U.S. EPA, CDC, and DOE, and ultimately into Balloon. She was named to Inc.'s Female Founders 100, and her work has appeared in Forbes, Bloomberg, and Fast Company. Amanda holds a Master of Science in Public Health from the UNC-CH Gillings School of Global Public Health and earned her undergraduate degree from Dartmouth College.

Noah Bornstein

Noah Bornstein

CTO & Co-Founder

For nearly two decades, Noah has worked on translating human behavior into technology that works. Prior to Balloon, he led the redesign and modernization of the theming architecture for IBM's Digital Experience portfolio and championed the adoption of Design Thinking across IBM's worldwide development team. Earlier, he built and led digital strategy for 25+ national congressional campaigns and U.S. Senate and House offices, and archived a library of Tibetan documents with Google Books - work he later presented to the Dalai Lama. Noah holds a Master of Human-Computer Interaction from Carnegie Mellon.

Our Advisors & Experts

Balloon's work is grounded in behavioral science and guided by advisors who have shaped how the world thinks about organizations, creativity, and human potential.

Adam Grant profle picture

Adam Grant

NYT bestselling author, Prof. of organizational psychology, Wharton School
Amy Edmondson profle picture

Amy Edmondson

Authority on Psychological Safety, best-selling author, Professor, Harvard Business School
Daniel Pink profle picture

Daniel Pink

NYT bestselling author, Human behavior researcher

We’re fortunate to be backed by investors who believe in what we’re building, and in the need to change how organizations make decisions.

Dharmesh Shah

Dharmesh Shah

Co-Founder, HubSpot

Baron Davis

Baron Davis

NBA Champion & Investor

Gary Lauder

Gary Lauder

Lauder Partners

Jason Calacanis

Jason Calacanis

Angel & Venture Investor

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"Talk about a "right now" solution. If knowledge is power, Balloon may hold the keys to the kingdom. Because today, it's what you don't know that you don't know that can kill your business in no time at all." Inc logo
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Better decisions start with better intelligence.