Why we founded Balloon
Hi everyone. We’re the founders of Balloon. We’re fixing the largest, most costly problem in the workplace. Meetings and tools don’t address how humans actually collaborate, share information, and make decisions. They don’t account for systemic, organizational issues that cost companies billions. Groupthink plagues decision-making. People don’t share their best ideas or most accurate, honest feedback. Loud voices dominate conversations, and leaders don’t know what they don’t know.
Before founding Balloon, I (Amanda) was a public health researcher, translating science and research into national behavior change campaigns for the U.S. CDC and EPA. My research focused on engagement, listening, and community-based decision-making, and it was in that work that I discovered this problem. We built Balloon from the ground up to align with research for how to unlock the highest quality and quantity of information from a group...and how to do it in the most productive way possible. We won’t stop until Balloon is used by every team and organization in the world.
— Amanda Greenberg & Noah Bornstein
Balloon Co-Founders
Our mission is to enable all teams to harness the power of true insights.
We are guided by True
True is honest, accurate, precise. True has the power to drive organizational innovation, productivity, and success, but for too long, it’s been trapped behind cognitive biases and group dynamics. Our company values drive everything we do:
- We define new ways to lead.
- We make space for every voice.
- We drive better outcomes.
- We act on our values.
These are the commitments we make to our team, our company, our users, and ourselves.
Our advisors
& experts
Our advisory team includes some of the most preeminent thought leaders and experts in organizational psychology and group dynamics.
Adam Grant
NYT bestselling author, Prof. of organizational psychology, Wharton School
Amy Edmondson
Authority on Psychological Safety, best-selling author, Professor, Harvard Business School
Daniel Pink
NYT bestselling author, Human behavior researcherInvestors
Many thanks to all our investors who continue to support and believe in us.
People are talking
"Talk about a "right now" solution. If knowledge is power, Balloon may hold the keys to the kingdom. Because today, it's what you don't know that you don't know that can kill your business in no time at all."
