The element of time is the key constraint for all of us. Balloon helped us surface ideas and answer key questions about how we can be more productive.
Using Balloon with our content creator team helped us align fast, generate smart, unexpected ideas, and move from discussion to execution. Through the Flight, we reached clear consensus on a unifying video series theme, kicked off rollout immediately, and surfaced creative niche ideas. Just as importantly, Balloon helped build cohesion and trust within a newly formed group we now view as a true strategic asset. The clarity, momentum, and quality of thinking we achieved in a short amount of time was a direct result of Balloon.
By asking my organization only four questions, I easily saved myself a week's worth of work.
We all spend so much time trying to draw out real, honest feedback that strips out bias and makes people feel they actually have a voice. Balloon actually gets at it.
I'm an introvert — so for many reasons, this product is amazing.
We get many more ideas this way and, perhaps more critically, we get ideas from more people, even those who may not speak up as much in an in-person setting. When we've narrowed our focus down, our in-person discussions are much more lively, involve more productive debate than we'd seen in the past, and feel more collaborative in nature. Generally, we don't feel as stressed about trying to set aside times for strategic planning sessions because we feel much more confident we can make this time productive.