Your Customer Success team is the closest touchpoint to the end consumer. As such, they are keenly aware of customers’ frustrations and desires surrounding your product. For Rowan Trollope, these authentic and empathetic conversations present an invaluable opportunity: listening to this feedback could be the difference between retaining and losing a customer or could even help you get ahead of the competition. Use this flight to help surface unmet customer needs, opportunities for greatness, and suggestions for increasing customer success empathy and decision making.