Think Again: Think Like a Scientist

In his latest #1 New York Times bestselling book, Think Again, Adam Grant makes the argument that teams must think as scientists, treating strategy as a hypothesis and their products as an experiment, to take advantage of potential shifts in their business. Doing so favors humility over pride, doubt over uncertainty, curiosity over closure, and leads to more successful outcomes: Adam’s research showed that entrepreneurs that had been taught to think like scientists pivoted more than twice as often, brought in revenue twice as fast, and attracted customers sooner than those who had not. Use this flight, developed with Adam Grant, to push your team to think like scientists and improve outcomes for your business.