Brand Name Considerations

Your company’s name is your company’s identity, and it should not be taken lightly. It can make or break your company. The name should encompass your business’s product offering, values, and personality, but have flexibility for future pivots and tweaks to the business. Before brainstorming the name itself, use this flight to identify key contextual considerations, analyze varying perspectives and interpretations, and set the stage for a name brainstorm, which you will complete with the next flight in this series.