Template Author
Terry KramerContextualize the Landscape
No company exists in a vacuum, and understanding the context in which your business operates is key to its success. To contextualize the landscape, Terry created a framework that pressure-tests businesses in four key areas: customers, technology, competition, and public policy. This flight follows this framework, giving you a new perspective on the space in which your company currently operates and can potentially expand.
InnovationLeadershipStrategy
Suggested Questions
- What do consumers want and how is this changing? Who are the target users and how will they age into their spending power?
Insights you can expect from running this flight
- Assessment of external factors in the marketplace
- Constructive comparisons to your market competition
- Alignment on most important issues to address moving forward