Holistic Data Analysis

For those who deal with data—product managers, UX researchers, analysts, marketers—creating a holistic picture of what Rishad calls “the story and the spreadsheet” is imperative. Rishad’s “6 I” approach can help you leverage data in ways that amplify the meaning among the numbers. In this flight, you should distribute a dataset for your team to analyze using the “6 I” approach: interpret the data, involve diverse people, interconnect to larger trends and events, imagine and inspire solutions, iterate, and investigate people’s experiences.