Template Author
Alex LiebermanIdentify Adjacencies
While market expansion can be risky, it is often the key to organic growth. Understanding adjacent market strategies will help to uncover untapped opportunities. Use this flight to identify adjacent markets that utilize and reinforce the strength of your core business.
Decision-MakingInnovationStrategy
Suggested Questions
- Which adjacent markets, if any, are we already serving?
Insights you can expect from running this flight
- Assessment of the most impactful adjacencies to fuel the growth of your business