Bernadette Aulestia

Template Author

Bernadette Aulestia
Former President of Global Distribution, HBO

Digital Marketing: Understand Your Audience

Understanding your audience is key to your success: who they are, how they consume media, and what they want to see when they consume it. This flight will help you create a persona of your average customer’s personality and habits so you can brainstorm ways to better market your product to them.

InnovationSales + MarketingStrategy

Suggested Questions

  • When thinking of our customers, what motivates them? What interests them?

Insights you can expect from running this flight

  • New insights into your customer and they way they consume media
  • Innovative ways to create a personalized experience on your company’s website
  • Strategies to balance personalized experiences with mass appeal for a multitude of consumers