Customer Interview: Psychographic Segmentation

Breaking down customer groups into segments that influence buying behaviors—such as traits, lifestyles, behaviors, and beliefs via a process called psychographic segmentation—is a proven market segmentation technique. Psychographic segmentation tells you the motivation behind why your customers buy, which is a crucial piece of the puzzle to building a holistic customer profile. Use this flight to kickstart the psychographic segmentation process, and identify and prioritize different customer behaviors into segments.