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Carol Carpenter

Template Author

Carol Carpenter
Chief Marketing Officer, VMware

Go-to-Market Strategic Planning Post-COVID

In 2020, businesses saw many notable shifts in consumer behavior—some of which were spurred by the pandemic, and others that were already taking hold and accelerated when in-person options were limited. Now, marketers must collaborate to build new go-to-market strategies that effectively and consistently reach the right audiences. Use this flight to reevaluate your strategies for reaching and satisfying consumers and identify new methods where necessary.

Distributed, Hybrid, + Remote WorkSales + Marketing

Suggested Questions

  • How did our consumer’s preferences change during COVID? How did their expectations and engagement behaviors change?

Insights you can expect from running this flight

  • Learnings and reflections from pre-, during-, and post-COVID marketing/GTM strategies
  • Clear changes in consumer behavior to address in updated strategies
  • Updated marketing strategies to reach the modern consumer
This Flight is part of the Navigating Hybrid Work Series