Template Author
Carol CarpenterMarketing Team Remote-to-Hybrid Reflection
The pandemic forced businesses to create and adapt to new marketing techniques. Both businesses and consumers have had to go digital in a massive way—and what began as a crisis solution has become the new normal, which has big implications for how marketing teams must approach their strategies and tactics. Use this flight to articulate and explore learnings from this shift, and determine how your marketing team can function better than ever in the new normal.
Distributed, Hybrid, + Remote WorkSales + Marketing
Suggested Questions
- What worked well in a remote setting that we need to continue in a hybrid environment?
Insights you can expect from running this flight
- Audit of pre-, during-, and post-COVID marketing strategies
- Audit of current KPIs/benchmarks
- Updated KPIs for a modern hybrid structure
- Benefits of both on-site and remote marketing efforts, and ideas to adapt these to a hybrid model