Alexandra Wilkis Wilson

Template Author

Alexandra Wilkis Wilson
Entrepreneur and co-founder, Clerisy, Gilt Groupe, GlamSquad

Understand Customer Wants and Needs

Keeping your customer’s needs at the heart of each decision is essential to building innovative products and companies, and finding disruption in unexpected places. Making decisions based on consumer data is the best way to understand how to shape your product to best suit the wants and needs of your target audience. Use this flight to hone in on how to best serve your customers in a way that fits their personas, habits, and lifestyles.

Sales + Marketing

Suggested Questions

  • What does our consumer want?

Insights you can expect from running this flight

  • Clear customer persona profiles
  • Customer wants and needs
  • Ways to create loyalty and viral word-of-mouth behavior