Expanding Your Brand: Strategizing and Operationalizing Growth

Morning Brew CEO Alex Lieberman defines his brand’s narrative arc in four chapters: “Chapter one was newsletter-as-a-hobby, chapter two was newsletter-as-a-business, chapter three was portfolio-of-newsletters-as-a-business, and chapter four, which we're in right now, is the transition to a true media company.” This series pulls from Morning Brew’s current chapter, guiding you and your team through the delicate process of turning your core product into a fully-developed brand with a loyal—and ideally expansive—customer base, in four specific contexts: Exploring adjacencies, finding blindspots, institutionalizing company best practices, and scenario planning.

Identify Blindspots During Scaling

Alex Lieberman

OperationsStrategy

Capture and Institutionalize Best Practices

Alex Lieberman

StrategyLeadershipCommunicationProductivityProject Management

Scenario Planning

Alex Lieberman

LeadershipProject ManagementDecision-Making

Identify Adjacencies

Alex Lieberman

Decision-MakingInnovationStrategy